Tracey Drain is an international ecommerce professional with over 17 years of experience in e-retailing and digital marketing, specializing in UX, SEO, search advertising, and performance measurement. Currently serving as the Digital Trading Manager for Europe at TestEquity LLC, Tracey leads digital sales and marketing initiatives and collaborates with cross-functional teams to enhance online presence and optimize customer journeys. Previously, Tracey held several key positions, including Head of Ecommerce Marketing at Spectrum Brands, Inc. and Digital Marketing Manager at Shield Safety Group. Additionally, Tracey has earned multiple marketing qualifications from the Chartered Institute of Marketing.
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