Sandra Parker is the Head of Retail Experience at TestFort, where they specialize in implementing advanced eCommerce solutions to enhance customer satisfaction and increase retail conversion rates. With a rich background in the retail industry, Sandra has been instrumental in developing an improved search algorithm that addresses search variations and errors, ensuring customers find their desired products effortlessly. They also hold a Master of Business Administration from Gaylord College of Journalism and Mass Communication and a Bachelor's degree in Business Management from DePaul University College of Computing and Digital Media. Prior to their current role, Sandra served as the Head of Growth at Diligences.
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