Michael Sanfelippo

Michael Sanfelippo is a senior executive in market research and data-driven marketing services. They are President of TestSet (2024–Present) and an Operating Partner at ACKWEST (2024–Present), and they previously served as Managing Director, MRA Americas at Dynata (2023–2024). Earlier in their career, they were Senior Vice President, Customer Development at Critical Mix (2015–2019), helping grow the West Coast operation from a two-person startup to a $26 million, 45-person division before its acquisition by Dynata in 2019, reflecting more than 19 years of sales and management experience. They began their research career with Greenfield Online, overseeing multiple growth verticals including the entertainment division, which grew over 500% under their stewardship, and the company was sold to Microsoft in 2008. They hold a BA in History with honors from California State University, Northridge (1999–2003).