Steffen Hack currently serves as the Director of Retail at TEVEO, spearheading the scaling of a leading sports brand since October 2025. Before this role, Steffen held various leadership positions at Tradebyte from September 2022 to October 2025, including Director and Head of Enterprise Brands for the Zalando Group, where a team of over 50 was involved in connecting major fashion and lifestyle brands with prominent e-commerce marketplaces across Europe. Steffen's extensive experience at adidas from September 2006 to September 2022 included roles such as Global Director Digital Commerce Outdoor and Global Director Digital Transformation Outdoor, focusing on driving digital strategies and innovations. Steffen's notable achievements include co-creating an award-winning business model for adidas Global Football, recognized with five awards at Cannes Lions in 2017. Educational background includes a Bachelor of Arts in Retail Management from DHBW Stuttgart and certification as an Agile Change Coach.
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