Crystal Smith

Crystal Smith is a seasoned Senior Copywriter at Texas Creative, specializing in storytelling across various formats including digital, print, and multimedia. With extensive experience as a Contributing Writer and Editor at Tower Publications, Inc., Crystal successfully led a rebranding initiative that boosted the magazine's recognition and revenue. Crystal also served as a Senior Publicist at Eat It Up Marketing and owned Basic Pitch, LLC, providing custom content and public relations solutions. Additional roles include creative copywriting at BELAY, marketing copywriting for USAA through TeamPeople, and communications leadership for the Patel for Mayor campaign. Crystal holds a Bachelor of Science in Journalism from the University of Florida and an Associate of Arts in English from Florida State University.