Chris Cook

Chris Cook is an experienced director at Texas Instruments, where responsibilities include developing and leading corporate business analytics initiatives to enhance decision-making through automated analytical tools. Prior roles encompass managing pricing systems, analyzing market trends for pricing strategies, and implementing value-based pricing tactics, contributing significantly to revenue and profitability. Earlier experience at Daisytek International involved leading sales initiatives for major retail customers, achieving notable revenue growth. Chris Cook holds a Master’s degree in Data Science from Northwestern University, an MBA in International Management from The University of Dallas, and a BBA in Entrepreneurship from the University of North Texas.