Daniel Chen is a seasoned marketing and business development professional with extensive experience at Texas Instruments since 2000. Currently serving as the TM4C ARM Cortex-M4 MCU Marketing Manager, Daniel oversees product marketing, positioning, pricing, and promotion strategies, while also driving solutions in emerging areas such as IoT Gateway and automation. Previously held roles include Business Development Manager for MCU central marketing, where Daniel managed TI MCU’s third-party network and developed business in Korea and Taiwan, and HPMP DSP Catalog Market Development Manager, recognized for managing award-winning DSP products. Additional experience includes leadership positions in wireless base station development and broadband sales across Asia. Daniel holds a Master's Degree in Electrical Engineering from Northern Illinois University.
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