Karin Askell

Karin Askell has extensive experience in brand management and communications, serving as Chief Brand Officer at Handelsbanken from August 2010 to May 2019, where responsibility included overseeing the brand portfolio and managing legal and financial matters related to branding. Prior to this, Karin held the position of Brand Manager at SPP Livförsäkring AB from October 2009 to May 2010, focusing on brand development and market analysis. Karin also worked as Marketing Manager during a transitional phase following SPP's acquisition by Storebrand ASA, where efforts were directed towards integrating corporate culture into communication strategies. Currently, Karin serves as Head of Communications and Brand at TF Bank AB (publ), following a role as Communications Manager at Max Matthiessen from August 2021 to May 2025.