AA plc is a British motoring association founded in 1905, which currently provides car insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services.

Automotive

The AA

The AA's headquarters in Basingstoke, United Kingdom

Simon Breakwell

Aileen Gillan

Helen Pullen

Natasha Barazi

Antony Hausdoerfer

Mark Felix

Karen Reeves

Neil Blagden

Tom MacKay

Louise Benford

John Leach

Steve Barber

Andrew Blowers

Cathryn Riley

The Marketing and Customer Experience Team at The AA is responsible for enhancing brand visibility and customer engagement through strategic marketing initiatives and insights. They manage digital commerce, oversee B2B marketing efforts, and drive customer acquisition and retention strategies. By leveraging data-driven insights, this team aims to deliver exceptional customer experiences while promoting The AA’s diverse array of services, from insurance to breakdown cover.

Marketing and Customer Experience Team

The Finance and Accounting Team at The AA is responsible for managing the company's financial health through strategic reporting, budgeting, and compliance. They oversee financial operations for various sectors, including insurance and business services, ensuring accurate financial records and efficient resource allocation. Additionally, the team plays a vital role in financial forecasting, tax compliance, and the overall financial transformation of the organization.

Finance and Accounting Team

The Technology and Development Team at The AA is responsible for designing, implementing, and maintaining innovative software solutions that enhance the company's services and operational efficiency. This team focuses on security, system resilience, and cloud technologies while developing applications across various platforms, ensuring a seamless user experience. They collaborate closely with other departments to integrate technology strategies that support the organization's growth and customer needs.

Technology and Development Team

The Operations Team at The AA is responsible for streamlining internal processes and enhancing service delivery across various functions, including breakdown support and customer service. They focus on optimizing operational efficiency, managing fleet resources, and implementing continuous improvement initiatives to ensure the company maintains high standards in customer care and support. Through collaboration and data-driven strategies, the team aims to enhance overall performance and responsiveness to member needs.

Operations Team

The Data and Analytics Team at The AA leverages advanced data insights to enhance the company's motoring services and improve customer experiences. By analyzing trends and user behavior, they drive innovative solutions, optimize operational efficiencies, and support strategic decision-making across the organization. Their expertise in data architecture and analytics ensures effective data utilization, fostering a data-driven culture within the company.

Data and Analytics Team

The Human Resources and Talent Management Team at The AA is responsible for nurturing the company's workforce by overseeing recruitment, employee development, and talent retention strategies. They ensure effective onboarding processes, drive leadership initiatives, and enhance service delivery to support a positive work environment and align HR practices with the organization's goals.

The AA

Org chart

Board & advisors

Teams

Marketing and Customer Experience Team

Finance and Accounting Team

Technology and Development Team

Operations Team

Data and Analytics Team

Human Resources and Talent Management Team

Offices

The AA

Org chart

Board & advisors

Teams

Marketing and Customer Experience Team

Finance and Accounting Team

Technology and Development Team

Operations Team

Data and Analytics Team

Human Resources and Talent Management Team

Offices

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