AA plc is a British motoring association founded in 1905, which currently provides car insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services.

Automotive

The AA

The AA's headquarters in Basingstoke, United Kingdom

Simon Breakwell

Antony Hausdoerfer

Aileen Gillan

Helen Pullen

Natasha Barazi

Mark Felix

Karen Reeves

Neil Blagden

Tom MacKay

Louise Benford

John Leach

Steve Barber

Andrew Blowers

Cathryn Riley

This department is responsible for guiding the development and marketing of products throughout their lifecycle, ensuring they meet customer needs and drive business goals.

Product Management

This department focuses on analyzing business processes, systems, and data to drive insights and support strategic transformation initiatives.

Business Analysis

This department manages financial planning, analysis, budgeting, and reporting to support organizational decision-making.

Finance Department

This department is responsible for overseeing the development, strategy, and delivery of digital products across various sectors.

Digital Product Management

The Marketing and Customer Experience Team at The AA is responsible for enhancing brand visibility and customer engagement through strategic marketing initiatives and insights. They manage digital commerce, oversee B2B marketing efforts, and drive customer acquisition and retention strategies. By leveraging data-driven insights, this team aims to deliver exceptional customer experiences while promoting The AA’s diverse array of services, from insurance to breakdown cover.

Marketing and Customer Experience Team

This department focuses on evaluating and optimizing pricing strategies through data analysis and research.

The AA

Org chart

Board & advisors

Teams

Product Management

Business Analysis

Finance Department

Digital Product Management

Marketing and Customer Experience Team

Pricing Analysis

Offices

The AA

Org chart

Board & advisors

Teams

Product Management

Business Analysis

Finance Department

Digital Product Management

Marketing and Customer Experience Team

Pricing Analysis

Offices

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