Flip Prior

Flip Prior is an experienced media professional with a strong background in audience and content development, currently working with the Australian Broadcasting Corporation (ABC) since November 2015. In various roles at ABC, including Audience and Content Development for ABC News and Content Research/Strategy in News Innovation, Flip contributes significantly by researching audience trends, guiding content strategies, and leading editorial initiatives. Flip has also served as a Social Media Strategist and represented First Draft News in the APAC region, delivering social media training to journalists. Previous experience includes roles with Twitter, Walkley Foundation, and various Australian newspapers, along with guest lecturing at the University of Technology Sydney. Flip holds a Bachelor of Arts degree in Journalism and Professional Writing from Curtin University.