Michelle Tseng

Michelle Tseng is an accomplished marketing professional with extensive experience in the arts and media sectors. Currently serving as a Marketing Specialist at the Australian Broadcasting Corporation since May 2023, Michelle is responsible for marketing campaigns for ABC Radio Melbourne. Previously, during a two-year tenure as Head of Marketing (Acting) at Melbourne Fringe, Michelle led comprehensive marketing and communications strategies, resulting in a notable 210% increase in box office revenue for the 2022 Festival, and successfully engaged audiences through significant events like the Lygon Street Parade. Earlier roles include positions at the City of Melbourne, Monash Academy of Performing Arts, and the Melbourne International Comedy Festival, where Michelle honed skills in audience engagement, digital marketing, and brand development. Michelle holds a Master of Arts and Cultural Management and a Bachelor of Arts in Screen and Cultural Studies from the University of Melbourne.