Daniel Smith is an experienced marketing professional currently serving as the Group Head of Marketing at The Airedale Group since November 2022. In this role, Daniel has successfully implemented strategic marketing initiatives, including a comprehensive brand development project and the integration of CRM and marketing automation solutions. Previously, Daniel held key marketing positions at Horizon Platforms Ltd, James Heal, and Marshalls plc, leading various marketing strategies across multiple sectors including lead generation, brand building, and product management. Daniel's educational background encompasses an MBA from the University of Bradford, alongside professional qualifications from the Chartered Management Institute and CIM.
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