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The Alliance

About

We build and launch niche community businesses. Then, we provide value on our community platform and help individuals & companies grow. The Alliance is the go-to place for 1,000s of community members. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all. At the heart of our success is our ability to repeatedly build, curate, and nurture comm...

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Values

  • Togetherness

    - Win together, lose together, learn together - Selflessness - Show kindest, caring, humility, and empathy, always - Collaboration is how we will succeed together - Trust in yourself, trust in your colleagues

  • Curiosity

    - Never accept the status quo - Show interest in commercial impact - Asking why is a good thing - Be willing and proactive in learning

  • Courage

    - You are comfortable with being uncomfortable - You recognize that this is how we learn and grow together - Be brave and challenge the status quo - Make decisions & mistakes - We’ll listen. Our promise to you

  • Empowerment

    - Take responsibility for your actions - Accountable for your decisions - Take the initiative, be agile and adaptable - We enable you to be your best self - Be proactive, strive the thrive

  • Purpose

    - Be proud of who you are, what you do, and who you do it for - Understanding the impact of your work - Get shit done that matters - Show the best judgment to add value in serving the community - Quality over quantity

Insider experiences

Share your experience of working at The Alliance

Richard King
CEO & Founder
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Jordan Dunne
Group VP, New Business
Harvey Lee
VP Product Marketing
Adam Braim
Rev Ops Manager
Courtney Elyse Jones
Head of Insights & Client Success
Product Manager
Vacant position
Valentina Colombo
Community Director

Other announcement

Community-led growth - a year in review for The Alliance

Community-led growth - a year in review for The Alliance

The dynamic of business has changed: people expect an open and authentic experience with brands, and with their peers. The long-standing notion of speaking to your ‘audience’ is becoming less and less relevant. Step forward community-led growth: a game-changing, go-to-market strategy that relies on a supportive community for customer acquisition, expansion, and retention. And that innovative approach has been the driving force behind the dizzying expansion of The Alliance - a professional development platform focusing on education, collaboration and peer-backed career progression - which last year turned over $3M in courses - and hit $1M ARR for membership. Already home to thriving communities Product Marketing Alliance, Sales Enablement Collective, Product-Led Alliance, AI Accelerator Institute, and Future of SaaS, The Alliance launched three new spaces in 2021: Customer Success Collective, CMO Alliance, and B2B Marketing Alliance. Over the past year, that adds up to: 70,000+ community members, and 8,000+ paid members. 48 virtual and in-person events with 65,000 attendees. 12 new courses launched, with 5,000+ alumni. But we’re not stopping there. 2022 will see the creation of three more new communities: Developer Marketing Alliance, GTM Academy and (how could we not?), Community-Led Alliance - bringing our total to 11. Richard King, Founder & CEO of The Alliance, said: “For us at The Alliance, community is top of mind, always has been, and will continue to be. Our communities create spaces where like-minded professionals can flourish through sharing ideas and experiences. “They continue to grow organically, and allow access to our expert-led, independent content, along with virtual and in-person events, along with gold-standard educational offerings. Not only that, we’re a trusted professional development ally to a blend of prosumers and enterprise customers (with accounts held by the likes of TikTok, Zendesk, and Zuora). “We always have new ideas bubbling under the surface, and we collaborate with our communities, members and ambassadors every step of the way. What a year - now bring on 2022!” About The Alliance Officially launched in November 2021, The Alliance is the world’s most forward-thinking professional development platform for high-growth organizations and individuals worldwide. Through market-leading accredited courses, unrivaled membership plans, industry-shaping reports, thriving communities, and first-class events, we’re redefining the way companies access education and scale. The Alliance is the world’s most forward-thinking professional development platform for high-growth organizations and individuals worldwide. Through market-leading accredited courses, unrivaled membership plans, industry-shaping reports, thriving communities, and first-class events, we’re redefining the way companies access education and scale. Contact Richard King