The ASL Shop is a Deaf woman-owned company making American Sign Language and belonging part of everyday life.

Founded by Stephanie Zornoza, M.A. (Gallaudet University), we built the native-led infrastructure for ASL instruction and cultural understanding. We deliver language access at scale for families, schools and organizations.

The Platform Our app delivers on-demand learning, a video dictionary and live practice taught by native signers. We provide the shared language education needed for communities to thrive. 

What We Solve
Families and schools: Early language development and direct connection.
Organizations: Communication and cultural competency across safety, workplace, and customer experience.
Brands: Authentic engagement with the $13 billion Deaf consumer market.

Scale and Impact
176,000+ learners nationwide.
Official Regional Center Partner (Serving eligible families).
WOSB Certified (Deaf woman-owned and operated).
Bilingual Expansion: Spanish-to-ASL curriculum launching in 2026.

The ASL Shop

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The ASL Shop

Org chart

Teams

Offices

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