The Attribution Company (TAC) transforms physical media into measurable intelligence.

We help brands, retailers, agencies, and media owners understand what happens after a campaign goes live—bridging the gap between media exposure and real-world consumer behaviour.

Our platform combines advanced measurement, attribution, AI-powered insights, and audience intelligence to provide a complete view of campaign performance across retail environments. From campaign planning and deployment to live monitoring, audience engagement, attention measurement, and post-campaign analysis, TAC empowers teams to make faster, smarter, data-driven decisions.

Our suite of solutions includes campaign management, location intelligence, audience measurement, creative performance analysis, and AI-assisted optimisation—giving marketing teams the confidence to measure what matters and continually improve outcomes.

At TAC, we believe every impression should be accountable. By connecting physical environments with intelligent data, we enable organisations to understand not only where media was delivered, but how people engaged with it and what impact it created.

Whether you're optimising a national retail media network, measuring digital out-of-home performance, or unlocking richer audience insights, TAC provides the intelligence layer that turns data into confident decisions.

Measure. Attribute. Optimise.

The AttributionCo Ltd

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The AttributionCo Ltd

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