Patrick Sobral

Patrick Sobral is an experienced innovation consultant currently working at The Bakery since September 2025. Previously, Patrick held the position of Innovation Lead at Grupo Boticário from August 2021 to September 2025, where notable achievements included leading the company's first Generative-AI marketing pilot that significantly increased landing-page traffic and media reach. Earlier in Patrick’s career, positions included Innovation Project Manager at Philip Morris International, Trade Marketing Analyst at The HEINEKEN Company, and Revenue Management at GSK. Patrick’s educational background includes a Master of Business Administration from Universidade de São Paulo and advanced degrees in Chemical Engineering from Hanyang University and UERJ.