Sofia Pimenta Campos is the Partner and CMO at The Bakery and a master's candidate in Innovation and Entrepreneurship at the University of São Paulo (USP). With over 16 years of experience in strategy, business growth, and enterprise transformation, Sofia has held various leadership roles, including as the Head of Deloitte Ventures Global Forum and Director of Strategy and Business Design Consulting at Deloitte. They have been recognized as one of the Emerging Leaders by Global Corporate Venturing in 2025. Additionally, Sofia has experience as an angel investor and has led numerous initiatives to develop business strategies and expand growth opportunities.
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