Situated on the picturesque shores of East Grand Traverse Bay, our premier hotel destination stands as a testament to luxury and elegance. Our doors officially opened on June 17, 2017, marking the beginning of a new chapter in hospitality excellence. With an expansive 380 feet of meticulously maintained private beachfront, we offer a truly spectacular beachfront resort experience.

Under the ownership and management of Labelle Management, we uphold a steadfast commitment to our mission statement: "Do the Right Thing." This guiding principle illuminates our path in every decision we make, whether in service to our esteemed guests, dedicated team members, or the wider community. Our values are intricately woven into the fabric of LaBelle's Mission Statement, ensuring that integrity, excellence, and compassion underscore every aspect of our operations.

The Baywatch Resort

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