Turn your expertise into products people actually use.

You're an expert in your field with insights that could change lives - but translating that knowledge into a successful product is a different challenge entirely. This book presents a clear, systematic approach to bridge that gap, showing you how to identify what drives user behavior, design features people want, and build products that last.

Through practical models that build on each other like building blocks, you'll learn to spot key moments where users find value, identify what's blocking them, and create features that help them succeed. Whether you're a doctor, researcher, or industry expert, you'll discover how to turn your deep knowledge into products that make a real difference - no previous product development experience required.


The Behavioral Startup

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