Official Retailer of the Buffalo Bills and the premier shopping destination of Western New York. From apparel to gifts and everything in between, BFLO has something for every local Buffalonian, expat, and tourist alike!

The BFLO Store is the largest locally-themed retailer in WNY and employs nearly 100 at its four area locations. BFLO started as a mall kiosk in 2012 and has grown to multiple area locations including its 45,000 sq ft flagship store at Transitown Plaza in Williamsville. 

Today BFLO continues to grow its primarily retail business along with ancillary businesses including The BFLO Event Center, The Golden Palm Cafe @ BFLO, and more!

The BFLO Store continues to invest in its stores and community, with a quest to bring back the glory days of Buffalo shopping! The stores have an experience-based retail approach to encourage shoppers to come inside to the brick-and-mortar locations but also has a modern website for customer experience as well at BFLOshop.com.

The BFLO Store

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