In 1824 the spirit of the Bluffys and the town of Bluff was born. 

A trading post. 
The engine room. 
The crashing tail that would drive New Zealand’s maritime economy forward. 

As the world got wind of this power port, they travelled and settled in alongside local Iwi and their cultural meeting of minds would change things forever.

None of them came here for an easy ride, you’re exposed in Bluff, and there’s nowhere to hide. But there’s a certain type of person who craves that kind of life. 

Bluffys are different. You might meet one at a port in Nelson, Timaru or Auckland but they’ll still call themselves a Bluffy. 

They’re humble, real – made of tough stuff. Razors don’t exist here. 

They like their oysters fresh, and their gin clean. When at sea, they like a rum that prepares them for what’s coming with the next swell. 

The Bluff Distillery Company was built for Bluffys. And those who want a taste of life on the edge, made on the edge of the world.

200 years on, it’s time to share this story with the world. 

The Bluff Distillery

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