Lucas Borba is a Senior Product Designer with over 6 years of experience specializing in end-to-end digital product design and UX strategy. They have demonstrated expertise in Lean methodologies, user research, and data analysis, which is informed by a Bachelor's degree in Social Sciences. Currently, Lucas leads UX design for Whirlpool's key Brazilian e-commerce brands, focusing on business growth and user-centered solutions. They have successfully contributed to various projects, leveraging their skills in prototyping and cross-functional collaboration to drive impactful results in both B2B SaaS and e-commerce environments.
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