Hello, my name is Daniel Pereira. Here I am, once more, analyzing just one more business model. It’s 9 p.m., my children are asleep, and my wife is watching her favorite Netflix series by my side on our family room sofa. That’s my hobby, I can’t help it.

I have more than a dozen tabs open in a browser. I’m reading articles in Wikipedia, quora, small blogs, and even Wall Street Journal. Just to better understand and analyze a business model I have in my backlog list.

Like me, you have probably heard about some different business models types like Freemium and Platform, but do you really understand how they work?

I ask myself this same question every day. The Business Model Analysis process is quite fun, but it demands a few hours of research. Fortunately, this is something I’ve been passionate about for almost 15 years.

It all started back in 2006 when I worked as a trainee at IBM. One day, I got an internal e-mail with a recently published special report by IBM Consulting called Expanding the Innovation Horizon (get a copy here). The findings in this report were based on in-depth, consultative interviews with 765 CEOs, business executives, and public sector leaders from around the world.

The main finding was that Business model innovation matters. On CEOs' priority lists, competitive pressures have pushed business model innovation much higher than expected.

My previous job was as a Business Plan consultant at a University Incubator. Business Planning and Analysis was an old passion, and from 2002 to 2005, I helped over 300 business structures and planned their ideas in a formal document.

Back then, the term business model was commonly used during business plan development but, I would say, quite vaguely and with different meanings. Its correct definition has always intrigued me. Follow this page if you want to understand more about business models.

The Business Model Analyst

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The Business Model Analyst

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Teams

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