Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is ultimately a team pursuit. We aspire to be accountable, receptive to feedback, and team-oriented.

Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it's in service to team or task, we look to engage with a positive focus and energy.

Intent drives how we engage our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.

The C2 Group is a web agency based in Grand Rapids, Michigan that exists to enable talented people to thrive through digital.

We specialize in designing and building integrated web solutions that help companies solve complex digital problems and create long-lasting business value. From digital consulting and software implementation to platform adoption and web support, everything we do is engineered to empower our clients, their team, and their customers.

With a niche for Optimizely CMS and eCommerce builds, our team of 45 offers high-touch service with a commitment to a “no surprises” delivery throughout the software development lifecycle. Our offerings include strategic planning and consulting, UX and visual design, web and custom development, CMS training and adoption, ongoing support, conversion optimization, DevOps and cloud hosting managed services. We have been providing digital solutions to organizations for over 15 years within verticals such as manufacturing and distributing, consumer goods, financial services, higher education, healthcare, and more.

Our team values an intentional, enthusiastic, and low-ego approach to client service and team interactions. We’re proud to promote a company culture and work environment recognized as one of West Michigan’s Best and Brightest Companies to Work For the last six years.

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