The Channel Experts
Guiding firms with fractional CRO, CMO, Channel Chief, and Channel Recruiting expertise.

Redefining Excellence in the Channel.
 Not just experience—outcomes.
 Not just roles—revenue.
 Not just hires—impact.

At The Channel Standard, we are dedicated to transforming the channel ecosystem by empowering suppliers, Technology Solutions Distributors (TSDs), and Trusted Advisors to collaborate and thrive. Through our methodical, data-driven approach, we craft innovative processes and frameworks that create new standards for success in the channel community.

Our comprehensive suite of services includes strategic consulting, talent acquisition, social media management, and marketing solutions—designed to help suppliers build robust channel programs while fostering alignment and efficiency across all stakeholders.

With decades of industry experience, our team combines expertise, structure, and a commitment to excellence, ensuring measurable outcomes that drive growth and strengthen relationships across the channel. Together, we are redefining what’s possible.

The Channel Standard™️

Eric Brooker

Alex Rollins

This department is responsible for overseeing the overall customer experience and marketing strategies.

The Channel Standard™️

Org chart

Teams

Experience and Marketing

Offices

The Channel Standard™️

Org chart

Teams

Experience and Marketing

Offices

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