Carrie Melissa Jones discovered online communities as a lonely, awkward, painfully shy teenager seeking connection in music forums. They cracked the world open for her and showed her it was safe to let people in.

Years later, she turned that into a career working inside communities and helping organizations engage and grow their audiences. That's where she started to see the gap: even with strong brands and passionate audiences, building a community that is both impactful and able to grow with the organization is where plans start to break down.

But when communities are built with intention — grounded in research and centered on people — the impact is undeniable. They become spaces where people show up, contribute, and stay connected in a way that truly matters. The CMJ Group team has now helped brands like Airbnb, Sony, and Stripe turn engaged audiences into communities that people actively participate in, return to, and rely on.

That's the work done at The CMJ Group. Carrie and her team help organizations design and strengthen communities that grow, stay meaningfully connected, and are built to last.


The CMJ Group

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The CMJ Group

Org chart

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