Founded in 2008 as a collective of multi-discipline 4As veterans, CU addressed the need we saw for a new kind of agency; one that was truly 360°, channel-agnostic and without the dated, siloed team structures. One that recognised the need to put consumer behaviour at the forefront of each new project. 

It was slightly ahead of its time; but timely enough for the wide range of brands we've worked with since, from startups taking their first steps, to global household-name brands. 

Our full-time presence in Hong Kong and the UK is augmented by an agile global network of long-term specialist partners - engaged based on project need across disciplines including research, paid media and DevOps.

The Creative Underground

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