𝗧𝗵𝗲 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 is an exploration of curiosity and its role as the greatest driver of value in the digital age. Taking the widest possible exploration of all things Curious – historical, contemporary, neuroscientific, anthropological, behavioral, semantic. 

𝗧𝗵𝗶𝘀 𝗯𝗲𝘀𝘁𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗯𝗼𝗼𝗸 by Paul Ashcroft, Simon Brown and Garrick Jones contextualizes curiosity within the cultural, social, organization and Individual perspectives, providing pragmatic tools for enabling a culture of curiosity.

𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 is at the heart of the skills required to successfully navigate and thrive in today's disrupted and constantly changing world. Cultivating a curious mindset is essential for driving innovation and creativity. It is at the heart of learning. It has implications for individuals, can be taught, and is serviced by skills such as design thinking, constructivism, and action learning. 

Available at all good bookshops. The Curious Advantage provides a roadmap for unlocking the power of curiosity, creativity, and innovation to drive growth and success.

𝗗𝗶𝘃𝗲 𝗱𝗲𝗲𝗽𝗲𝗿 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝘄𝗶𝘁𝗵:
👂𝗧𝗵𝗲 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. Join the authors of The Curious Advantage in conversation with world-renowned experts to discuss the power, opportunities and applications of curiosity across disciplines and industries.

💡𝗧𝗵𝗲 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 Program. Equip your people, teams, and organization with the skills needed to develop and nurture a curious mindset. Developed in partnership with the Ludic Group.

🧐𝗛𝗼𝘄 𝗰𝘂𝗿𝗶𝗼𝘂𝘀 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻? A comprehensive diagnostic that uses the 7Cs of Curiosity model to assess how curious your organization is. Developed in partnership with Hult Ashridge

The Curious Advantage

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The Curious Advantage

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