designory
Robert Hackman has extensive experience in product strategy and marketing within the automotive industry. Currently serving as Director of Product Strategy at The Designory since January 2002, Robert oversees marketing strategies for INFINITI Motor Limited across global regions and creative agencies. Previously, Robert held the position of Senior Product Marketing Specialist at The Designory from 2002 to 2009, focusing on collateral and retail materials for new product launches. Prior roles include Management Supervisor at Deutsch Advertising, where Robert developed national advertising strategies for Mitsubishi Motor Sales, and Account Manager at Moore Response Marketing, creating direct-response promotions for Mitsubishi. Robert's career also includes a position as Product Information Specialist at Rubin Postaer and Associates, ensuring product accuracy for Honda advertising. Robert holds a Bachelor's degree in Marketing/Business Administration with a minor in Sociology from Hillsdale College.
designory
WHO WE ARE Most people would describe us as a global, full-service agency. But we think of ourselves as marketers with great stories to tell. We are positively obsessed with our clients and make it our business to uncover what’s unique about their business. Give us the most complicated product or service offering and we’ll make it easy for anyone to understand, embrace and, most of all, trust. Who we are is really what we do — we make the complex simple. And the simple, very, very powerful. WHAT WE DO Combining breathtaking design, compelling narrative and cutting-edge technology, we use every tool in our arsenal to illuminate what makes our clients’ products special. We connect brands with the right customers, across a rich and varied landscape of media. We believe in extending the “big idea” beyond traditional media by creating robust digital platforms that connect both on-line and off-line marketing to consumers at the most poignant times and in the most interesting ways. We believe that extraordinary marketing can be both a discipline and an art form. The art is in doing it well. The discipline is in doing it right. We are Designory. Designory is part of TBWA\Worldwide (www.tbwa.com). TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.