Meet The Difference®
The World’s First Business Bourbon®

The Difference® is more than just a drink; it’s a statement. Inspired by Chris Voss’s best-selling book Never Split The Difference, this premium Kentucky Straight Bourbon embodies the principles of smoothness, strength, and collaboration.

It's the perfect glass to build relationships, close deals, and celebrate an outcome where everyone wins, which is why it’s the flagship whiskey for The ShareHolders Society®.

The Difference Business Bourbon®

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The Difference Business Bourbon®

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Teams

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