The Difference Collective
Jo Williams is a seasoned professional with extensive experience in coaching, business mentoring, and marketing within the healthcare sector. Currently serving as a Coach & Business Mentor at Chapter & Verse since April 2017, Jo focuses on empowering women to align their work with their values and aspirations. In addition, Jo has been a Marketing Consultant for The Difference Collective since April 2018, contributing to high-performance healthcare communications. Jo's background includes roles as a Communications Consultant with BHBIA and various senior positions at Kantar Health, as well as experience as a Marketing Manager at Covidien. Academically, Jo holds an MSc in Applied Positive Psychology from the University of East London, a BA (Hons) in Linguistics from UCL, and multiple marketing qualifications from the Chartered Institute of Marketing.
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The Difference Collective
High performance healthcare communications strategy and delivery The Difference Collective is a high-performance healthcare communications strategy and delivery team of around 90 consultants, founded in 2017. We're here for you with top level consultancy, communications and content. We specialise in brand communications, corporate communications, policy, change and transformation and medical education. We’re Different from traditional healthcare communications agencies because we have more experience, we offer better value and - most importantly - we achieve exceptional results. We build bespoke, full-service healthcare teams of talented, proven experts in consultancy, content and communications. We work with leading pharma and healthcare brands to deliver strategy, projects, events, campaigns, launches, education and transformation, addressing external and internal audiences and stakeholders. Our expertise We enrol consultants into The Difference Collective who are personally recommended and have a track record of delivering exceptional work. Our clients have the final say on the people we put forward. Our clients tell us it’s easier to do business with us than with some more traditional agencies, because we have an optimal balance of streamlined admin and agility. We can start work for you rapidly. Our team is international and can work flexibly outside conventional office hours or across time zones. We offer integrated, full-service delivery including top-level project management. Our team includes leading strategists and change consultants, healthcare project leaders, content planners and creators, writers, designers and creatives, plus digital, animation and video professionals. We have consumer, prescription and corporate PRs, media relations specialists, social media strategists and journalists as well as internal comms and health literacy experts. Find out more about working with us at www.thedifferencecollective.com