The Directions Group
Scott Wright has over two decades of experience in client services and marketing research, currently serving as Vice President of Client Service at Directions Research, Inc. since November 2012. Prior roles include Senior Director at Analytic Partners and Vice President positions at both Nielsen Online and The Nielsen Company, where Scott contributed to measuring internet conversation and enhancing brand management. Additional experience includes a Vice President role at BASES and an earlier position as an Analyst. Scott Wright holds a Bachelor’s degree in History from Miami University, earned between 1986 and 1991.
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