Traci Shapiro

Traci Shapiro, MBA, is a digital marketing and advertising leader with a focus on the music and entertainment industries. They have extensive experience managing digital marketing teams, driving performance marketing strategies, and executing innovative advertising campaigns, particularly for prominent music festivals such as Electric Daisy Carnival. As the Senior Director of Digital Marketing at Insomniac Events from 2021 to 2023, Traci mentored a team and significantly increased ticket sales through data-driven strategies. They are currently the Head of Performance Marketing at Do LaB, Inc. and serve as a Digital Marketing Consultant in the entertainment sector. Traci holds an MBA from Northwestern University's Kellogg School of Management.