.Not just “natural.” Built for real dogs in real Indian homes.The Doggos started with a simple frustration: too many pet care products rely on perfume, trends, and marketing buzzwords...while dogs remain itchy, dull-coated, anxious, or constantly “off.”
We’re Mahiv Amit Chhabra (Certified Canine Nutritionist) and Anshika Chhabra, co-founders of The Doggos. We’re also deeply obsessive dog parents who read labels, test routines, and refuse to accept chronic itching or discomfort as “normal.”
The Doggos is an India-first, biology-led pet wellness brand.

Biology overWe design everything around what a dog’s body actually needs...not what sounds good on a label. Our products are made in our own GMP facility, where we personally oversee quality, sourcing, and consistency. Every formulation and routine is built for Indian homes, weather, lifestyles, and realities.

Simple systems, real results

Pet care shouldn’t be confusing. We focus on small, repeatable daily choices that compound over time..bringing clarity, consistency, and measurable improvement.

In India, love is expressed through food. Yet most canine nutrition advice online is written for a completely different context_different climates, ingredients, hygiene standards, and lifestyles. That gap led Mahiv to write The Desi Carnivore—an India-first playbook grounded in canine biology and lived daily in our own home.

What we stand for

Food that respects biology: real ingredients, functional fats, and protein-first thinking

Care that respects skin and gut: because a dog’s coat is a health report, not just hair

Chews and treats that respect safety: smart chewing, not blind indulgence


So, what is The Doggos?

The Doggos is where education meets products.
We create and curate tools that fit the Desi Carnivore approach—effective coat care, high-quality dehydrated treats and chews, and purposeful supplements (not random powders in fancy jars).
If it doesn’t help a dog feel better in real life, it doesn’t belong here

The Doggos

Org chart

Teams

Offices