The Draft is a specialized Esports IP creation and activations practice within 108 Global’s Strategic Initiatives in the MENA region.

The Draft is a bold initiative to position the MENA region as a global Esports powerhouse with a vision rooted in cultural relevance, scalable IP creation, and talent-driven growth.

Our Mission:
To create and activate Esports intellectual properties (IPs) that not only entertain but elevate the regional Esports ecosystem — from grassroots to global stage.

What We Do:

- Design original leagues and tournaments tailored to regional and international audiences.

- Activate innovative sponsorship and commercialization models that generate real business impact.

- Build talent pathways that identify, nurture, and promote regional Esports professionals.

- Launch high-quality merchandise and digital content to drive fan engagement.

- Build innovative monetization platforms that make the ecosystem commercially relevant.

The Draft exists to lead the next era of Esports in the region—with purpose, creativity, and commercial clarity.

The Draft

This department oversees the planning and execution of projects to ensure alignment with organizational goals.

Project Management

This department focuses on managing and executing projects related to strategic partnerships and selection processes.

The Draft

Org chart

Teams

Project Management

Strategic Initiatives

Offices