Jonathan Kruger

Jonathan Kruger is a seasoned venture capital investor currently at Mercia Asset Management PLC, where the focus is on supporting exceptional founders in developing category-defining technology and brands. As CEO and co-founder of The Drop since March 2015, Jonathan has been instrumental in revolutionizing on-demand fashion through machine-learning technology. Prior experience includes a role in digital strategy at Google, where advisory work focused on digital transformation for major UK listed businesses and startups. Earlier in Jonathan's career, a co-founding role at New Hope Clothing in China involved supplying major clothing retailers and managing a local sales team. Jonathan holds a Bachelor of Arts in Politics from The University of Sheffield.