Jenni Baker

Jenni Baker is an experienced editorial professional specializing in branded content and public relations, currently serving as Senior Editor for Branded Content at The Drum since July 2020. Jenni has successfully led the branded content strategy while also bridging editorial and production teams to deliver diverse content formats. Prior roles include Public Relations Consultant at KLPR, where responsibilities spanned media relations and content strategy, and contributing editor positions at the Festival of Media and Cream Global, focusing on industry research and trend analysis. Early career experiences include reporting for M&M Global and serving as an Editorial Assistant at Northern Woman. Jenni holds a 2:1 degree in Journalism from Northumbria University.