Lee Witherell .

Lee Witherell is an experienced professional in CRM and data strategy with over 25 years in developing and delivering impactful omni-channel data strategies for leading global brands. Having begun their career as an analyst, Lee has held notable roles such as Senior Data Strategist at RAPP, where they achieved a 150% uplift in loyalty program sign-ups, and Data Director at Proximity London, where they enhanced campaign response rates by 20%. Lee is also the founder of VisceralFit, dedicated to promoting the benefits of exercise, particularly for busy executives. Lee's educational background includes a BSc Hons in Management & Administration from Aston University.