So who are we? The DX is a sales coverage and distribution intelligence platform for FMCG brands and wholesalers.

Most independent convenience stores sit in the long tail, too many to reach cost-effectively with field sales, but too valuable to ignore. Which results in missed reorders, under-distributed SKUs, and lapsed accounts that quietly stop ordering. The UK alone sees an estimated £2.1bn in grocery sales at risk every year.

The DX closes that gap. We deploy AI voice agents that call your long-tail stores on a regular cycle, in their own language, recovering missed orders, expanding distribution on under-stocked lines, and reactivating accounts that have gone quiet. Confirmed orders write directly into your ERP (SAP, Microsoft Dynamics 365, Oracle NetSuite). No new system. No manual entry. No extra cost per call.

For brands, that means a lower-cost complement to your existing field sales team. For wholesalers, it means incremental revenue on poorly distributed lines, without adding fixed headcount.

We don't replace your route to market. We make the parts of it that aren't working commercially viable again.

If you're curious whether this could work for your business, we'd love to show you what it looks like in practice. Drop us a message or visit our website. No pressure, just a conversation.

THE DX

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THE DX

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