Joe Ruby

Chief Marketing Officer at The First Group

Joe Ruby has a diverse and extensive work experience in various marketing roles. Joe started their career at Budget Rent a Car of Chicago in 1989 as a General Manager. Joe then worked at IBM as a Marketing Support Assistant from 1990 to 1991. From 1991 to 1995, Joe served as the Director of Marketing at Flowers Direct, Inc. Joe subsequently joined Vacation Break, Inc. as a Senior Marketing Manager from 1995 to 1997. Joe then worked at Fairfield Resorts (purchased Vacation Break) as the Director of Marketing from 1997 to 1999. Joe continued their career at Cendant (which purchased Fairfield) as a Vice President of Marketing from 1999 to 2004. At Wyndham Vacation Ownership, Joe held the position of SVP Marketing from 2004 to 2009, where they managed multiple divisions and led marketing initiatives that resulted in double-digit annual growth. Joe then served as the Director of Marketing at Sandals Resorts International from 2009 to 2010. Joe joined International Cruise and Excursions as the Vice President of Marketing from 2010 to 2012. Currently, Joe holds several high-level positions at The First Group, including Vice President Direct Marketing (since December 2012), Senior Vice President (since November 2016), and Chief Marketing Officer (since January 2019).

Joe Ruby completed their education with an MBA in Marketing from Northwestern University - Kellogg School of Management from 1986 to 1990. Prior to that, they received a BS in Finance from Gies College of Business - University of Illinois Urbana-Champaign between 1982 and 1984. In 1980 to 1983, Joe Ruby attended the University of Colorado Boulder, although no specific degree or field of study was mentioned for this period.

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