Since 1974, The First spa has been operating in the beauty cosmetic industry dealing with the creation, production and marketing of perfumes and beauty- skincare products for both its own and licensed brands.

Company's main brands are: Arrogance, AcquaDì, GianMarcoVenturi, Valentina (perfume), PZ Pikenz, Looxie and CocoMonoi (beauty-skincare) all produced in a sustainable and ethical way and Made in Italy.

The perfume and beauty-skincare brands created and distributed by TheFirst spa have an average positioning that places them in the beauty-cosmetic segment called "Masstige" (mass-prestige) in which the formal characteristics of the luxury product are accessible to a female and male audience broad and transversal thanks to a democratic purchase price.

Thanks to the variety of its assortment and the positioning of its brands, The First spa is able to supply, both in Italy and abroad, a wide, but selected, range of distributors and retailers ranging from the most prestigious perfume chains to large scale retailers.

The First Spa

This department focuses on driving sales strategies and managing digital marketing initiatives to enhance the company's market presence.

Sales and Marketing

This department focuses on analyzing data and providing actionable insights to drive business decisions.

Analytics and Insights

This department focuses on managing client relationships and ensuring customer satisfaction.

The First Spa

Org chart

Teams

Sales and Marketing

Analytics and Insights

Customer Management

Offices

The First Spa

Org chart

Teams

Sales and Marketing

Analytics and Insights

Customer Management

Offices

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