Tuba E. serves as the VP of Strategy & Analytics at FreshDirect since October 2024 and is also a member of the Board of Directors and COO/Co-founder at RebelBase, where strategic systems and advanced analytics capabilities are developed. Tuba is an Accelerator Cohort 9 Member at Get Sh!t Done, a platform supporting women entrepreneurs, and a UBS Fellow with The Fourth Effect, focusing on increasing representation of women in boardrooms. Previously, Tuba held positions as a Senior Data Analyst at FreshDirect, Consultant at Capgemini, and Director at the Turkish American Chamber of Commerce and Industry, among others. Tuba holds multiple advanced degrees including a Master of Science in Computer and Information Sciences from Baruch College and a Master of Science in Management from the Polytechnic Institute of New York University.
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