the future™
Pelin Sozeri is an accomplished professional with extensive experience in production, design, and editorial management. Currently serving as Head of Production and Design at the future, Pelin previously held the same title at COOLS, where responsibilities included developing best practices in collaboration with technology and sales teams, managing the art team, and enhancing digital performance through optimal merchandising. Prior roles include Head of Creative and Editorial Team at Betterly.com, Partner & Head of Projects at ThisIsMeNotBeingYou.com, and Managing Editor at L'Officiel Italia, where Pelin oversaw multiple Italian editions and editorial operations. Early career included a role as Head of Back Office & Risk Manager at DD Capital Management Ltd. Pelin holds an education from Università Bocconi and Liceo Italiano di Istanbul.
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the future™
the future™ specializes in the production and distribution of impactful digital ads for advertisers and agencies. The service leverages a proprietary core technology to streamline the creation of rich media digital ads. Campaigns released through the service perform 3x better than regular ads. Originally launched by The Cools Group in 2021 in partnership with leading Italian online publisher GEDI, the future™ ads have garnered over 3 billion impressions. Renowned global brands such as Estée Lauder, Elizabeth Arden, Tom Ford, Ferragamo, Renault, Fedex, Dyson, Braun and Seiko already trust the service. Distributed on premium, brand-safe media websites we offer infinite scalability and ultimate targeting, all while maintaining competitive pricing. Operating across both European and North American markets, the future™ has teams located in New York, London, Paris and Milan.