The General Store specialise in retail strategy & innovation.

Services provided include Brand Strategy, Retail Marketing Mix Strategies (product, pricing, distribution, presentation, promotion, people and process planning), consumer insights, workshop facilitation and creative innovation work (store design, advertising, digital, ecommerce, loyalty programs).

Clients include Baby Bunting, Barbeques Galore, BCF, Chupa Chups, Coles, Dusk, Hamilton Island, Michael Hill, rebel Australia, Briscoes New Zealand, Salvos Stores, Supercheap Auto SuperSports Thailand, Telstra & more.

The General Store

Matt Newell

This department focuses on the development and execution of innovative design and creative strategies to enhance brand identity and engagement.

Creative Services

This department oversees client relationships and ensures their needs are met through effective account management.

Account Management

This department oversees and coordinates projects to ensure they are completed on time, within budget, and to the required quality standards.

Project Management

This department provides essential administrative and executive assistance to facilitate efficient operations.

Administrative Support

This department is responsible for creating and planning interior spaces that are functional, aesthetically pleasing, and aligned with client needs.

Design Services

This department provides strategic direction and oversight for the organization.

The General Store

Org chart

Teams

Creative Services

Account Management

Project Management

Administrative Support

Design Services

Executive Leadership

Offices

The General Store

Org chart

Teams

Creative Services

Account Management

Project Management

Administrative Support

Design Services

Executive Leadership

Offices

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