Craig Carter

Craig Carter is an entrepreneurial leader and strategic advisor with over 12 years of experience in building and scaling consumer brands. As the Co-Founder and former CEO of Jack Mason, they established national retail partnerships and laid the groundwork for operational growth. Currently, as a fractional COO and CFO, they work with early-stage CPG brands such as Southern Scholar Socks and The Good Patch, focusing on operational efficiency, financial transparency, and sustainable growth strategies. Craig has also served in various managerial roles throughout their career, including at Fossil Group and Cufflinks, Inc., and holds a Bachelor of Business in Management from the University of Louisiana at Monroe.