At The Gorgeous Agency, we help brands navigate body inclusion in the era of size discrimination laws to build confidence and compliance. Being a body inclusion champion is the key to attracting and retaining talent and future growth.

If you’re not appealing to the plus-size market, you’re competing for the same 33 percent of the same folks that everyone else is grabbing for. That’s because 65 percent of Americans are in larger bodies (plus-sized or big and tall)… and often left out from brand’s plans and growth opportunity. 

And this oft-ignored segment has money to spend. 

Plus-sized shoppers equate to $20 billion worth of buying power – and that’s not even including the goods and services (from travel to consumer goods) that have yet to be designed for them. 

This isn’t a “if you build it, they will come” scenario. 

With decades of lived experience, we know their customer journey is rife with trauma. When this market has gone purchasing in the past, they found a lack of adequate sizes saddled with stereotypes and stigma. Through data, PR, influencer and disruptor strategy know-how, The Gorgeous Agency advises brands to connect without pitfalls, patronizing, and prejudice and emerge a leader and champion with authentic growth in this new market. 

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