In 2021, the State of Mississippi enacted its NIL (name, image and likeness) law, and for the first time ever, student athletes at Ole Miss could be compensated for their publicity rights. Mississippi’s NIL law was amended in April 2022 to provide that individuals or entities may “collectively” license publicity rights in exchange for compensation to student athletes.

The Grove Collective was created to ensure that NIL is done right by the law – and right by Ole Miss student athletes. Your support of the Grove Collective translates into support of Ole Miss student athletes, allowing the Grove Collective to compensate them for licensing and use of their publicity rights. And when it comes to NIL, there is strength in numbers.

The Grove Collective also provides a turn-key solution for businesses that desire to utilize the publicity rights of Ole Miss student athletes for advertising. The Grove Collective markets your business, provides contracts for your use, assists the student athlete with accounting and taxation, and fulfills the compliance disclosure required by Ole Miss.

The Grove Collective

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The Grove Collective

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