Simon Waterfall

Simon Waterfall is a seasoned professional in the consumer sector with over 25 years of experience in retailing, operations, marketing, branding, and e-commerce. Currently serving as the Director of Product Development at Canvin & Catchpole and the General Manager at The Gut Stuff, Simon has successfully managed several brands and driven growth across various categories and continents. Simon's recent role as Managing Director at Soda Folk involved turning around a struggling brand, achieving significant growth while navigating the challenges of the pandemic. Simon holds a 1st Class BA Hon in Retailing and Business Management from The Manchester Metropolitan University.