Beth Swayne

Beth Swayne is a marketing account strategist focused on leveraging data-driven decision-making to enhance business outcomes, drive sales growth, and elevate brand awareness across diverse organizations. Currently serving as the Director of Campaign Strategy at Johnson Group, they actively support integrated campaign strategies that foster collaboration among key accounts. Previously, Beth held significant leadership roles at Zehnder Communications, where they directed account strategy and drove innovative marketing solutions that won notable business and improved profitability. With a background in both strategic planning and project management, Beth is recognized for their expertise in aligning stakeholder goals and advocating for brands with unique customer offerings. They are pursuing a B.S. in Communications Broadcasting and History from the University of Tennessee, Knoxville.