Founded in 2021, The Just Brand is a design-forward brand and product studio creating premium apparel, headwear, and lifestyle goods rooted in coastal and classic American style. We blend influences from prep, sport, and streetwear, focusing on timeless silhouettes, quality materials, and thoughtful details.

We operate two retail stores — Just Mystic in Mystic, CT and Just Portsmouth in Portsmouth, NH — and partner with retailers, institutions, and brands nationwide to design and produce custom wholesale collections.

We build modern classics for real life.

Your Town’s University Store™.

The Just Brand

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The Just Brand

Org chart

Teams

Offices

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